FYI RE: [NLA] How to Work Effectively with the Media

[AWilder106@aol.com]

Kathleeen, 

You are describing what I call "the right hand/left hand problem," which 
comes from the NT, I believe, about prayer--do not let your right hand know 
what your left hand is doing.  I have never known how to think about the 
tobacco money--extortion or tithing?  And when it's used for health causes, 
it just puts health in the debt of tobacco...oh well, just a small rant.

If the Toyota folks have their antennas tuned into Family Literacy--GREAT!  
If they'll give a nickel they'll give a dime.  Then you go to other 
corporations and leverage one donation into many, and people become happy to 
get on the bandwagon....and get the publicity, which is what I guess the 
Toyota ads are all about.  Car, anyone?  They also feel good about 
themselves, which is fine, and then they start to think about how to 
advertise, and they toss more ideas into the pot.  This really works.  I can 
see a public/private partnership on this. How about it, David?

Andrea

PS  This media/funding initiative that David tossed us as a challenge has 
many branches.  I think we have multiple advertising targets, we have 
identified 2--funders and end users.