[NLA] Discussion: Working effectively with the media

[Janet Isserlis]

the odd thing about the ad that I've seen (and I think we're talking 
about the same one)  is that it includes  a little kid  reading a big 
book -- some literature anthology -- not at all a kid friend looking 
book..  The child is one of two, with a mother-like figure between 
two children.  Very posed., very not directed at folks who understand 
what kid/adult literacy interaction is about.  or so it seems

Janet Isserlis

>Without seeing the image of the advertising it is difficult to determine
>precisely the target audience.  From the wording, I would assume it is a
>promotional ad for Toyota's involvement with NCFL.  Not only is that an
>excellent way to polish their reputations, the ad could lead readers to
>inquire about contributing money or time to such programs, or to find out
>more about programs in their area.  It's doubtful that the ad is designed
>to recruit adult students directly (many of whom can't read at that level,)
>but it could be used to encourage readers to refer those in need of adult
>education.  Periodicals subscribed to by elementary educators would be an
>excellent target for this ad.