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Hello, all.<br>
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When I saw the reference to an International Literacy Day event being held at Barnes & Noble, I realized you may not all have heard this news from the Songs Inspired By Literature (SIBL) Project yet. This is a great opportunity for ILD and literacy awareness.<br>
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Maryanne<br>
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Maryanne McGlothlin<br>
Bay Area Literacy - BALit<br>
www.literacynet.org/balit<br>
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Barnes & Noble has agreed to display and sell "Songs Inspired By Literature- Chapter One" www.SIBLproject.org) in their stores -Nationwide - on September 10th, 2002. (We moved the date to be near International Literacy Day - the 8th) We are asking B&N to display the CDs in their music section AND in their book section in special display boxes. The national office is NOT donating funds back to literacy. What they ARE doing is giving us display space, and a GREAT PR opportunity. Deals MUST be made - on a store-by-store basis - to make this promotion turn into a CAMPAIGN for LITERACY.<br>
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PLEASE HELP B&N PROMOTE INTERNATIONAL LITERACY WEEK with YOUR local LITERACY PROGRAM. <br>
1. USE this opportunity as a calling-card to connect your local B&N with your cause (their cause too but they just don't get it yet). Assign someone in your program to make a PERSONAL visit to your local B&N store as soon as possible. <br>
2. Ask for the store manager. He/she may or MAY NOT have heard about the CD yet. Just say " 8000 SIBL - Songs Inspired By literature - CDs were ordered by your main office for a September 10th national street date".<br>
They were ordered through Red Ink distributor if they ask.<br>
3. Tell them that they will be coming with teo displays - one for each section.<br>
4. Ask for a few minutes to talk about ideas to CROSS -PROMOTE the release with International Literacy WEEK(give some literacy stats - local, national , world)<br>
5. Tell them about the great work that YOU and your program do.<br>
6. Tell them about promotional ideas that you have....like:<br>
a. Co-op a public service announcement for your local radio station such as:<br>
" B&N and Project Read celebrate international literacy week with songs inspired by literature" featured songs by Springsteen and Vega. The Station can play a cut off the CD...."It retails for ** . B&N is located at *** and your local literacy project has room right now for you to teach or learn - -call 123.4567"<br>
b. Have an event - get some local artists or authors to read from some of the featured books - get local musicians involved.<br>
c. A simple poster campaign (we have templates for you) for B&N to feature in their store windows with the CD and info on YOUR program.<br>
d. 10% of sales during the time of your events can go to your program.<br>
ETC.ETC. ETC.<br>
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PRESS RELEASE ABOUT YOUR B&N Alliance!<br>
All events are news worthy if they bring two unique forces together.<br>
B&N love publicity and you need publicity. BRAINSTORM together.<br>
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You have all of JULY and AUGUST to plan some kind of SIBL/B&N/LITERACY campaign that features your ervices and reaches your potential students, tutors and donors. Start now - let me know if you need materials, help - anything. And please - share your ideas too - we'll post them on the site.<br>
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Let's show the stores that our vitality will help enrich their community involvement and community perception...For them-it's still about business and traffic in the stores. For us - it's about business and traffic in our programs. This can be the start of a tradition with EVERY new SIBL release and beyond.<br>
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Please talk to each other and take advantage of the bulletin board on our site for ideas:<br>
http://www2.siblproject.org/forum/<br>
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with heart and song - Deborah<br>
<br>
<br>
Deborah Pardes<br>
<br>
The SIBL Project<br>
SIBL - Songs Inspired By Literature<br>
415.553.3330<br>
http://www.siblproject.org<br>
Become a SIBLing!<br>
<br>
<br>
One in five American Adults can't read to their kids.<br>
(we're going to change that!)<br>
<br>
Mentl Music and Media Productions<br>
415.503.0562<br>
http://www.mentlmusic.com<br>
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