[NLA] Commercial/Ad

[Elsa Auerbach]

I'm wondering whether Wal Mart will be contributing funding to programs
to whom students are  referred.  Otherwise it seems to be more of an ad
campaign to make Wal Mart APPEAR to be supporting literacy while only
referring folks to the people who actually do the work.  In other words,
it's PR for Wal Mart that doesn't ad to the base of services.

I would recommend that those who are contacted say that their programs
will participate only if WalMart supports those to whom it is referring
people (or to a major adult literacy initiative/service provider).  This
reminds me of the famous old Coors campaign:  Lots of PR about family
literacy  (really about Coors) on the one hand while union busting on
the other. Elsa


LROWL6996 at aol.com wrote:

> The ad centers on adult literacy and an 800 number will be
> given for individuals interested in improving their reading skills or
> attaining a GED.
>
> Yes, I too was called and gave our information freely.  If it brings
> one student to us then I will call it a success.
>
> Linda Rowland, Education Director
> The International Center
> W.K.R.M.A.A., Inc.
> 806 Kenton Street
> Bowling Green, KY 42101
> phone:  270-781-8336
> fax:      270-781-8136
> home:  270-783-8444
> lrowl6996 at aol.com
>
>
>
>               "I don't know what your destiny will be,
>                       but one thing I do know:
>            the only ones among us who will be really happy
>          are those who have sought and found how to serve."
>                          ...Albert Schweitzer
>
>
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