[NLA] INFO:Announcing National Literacy Action Week and NLAW on-line materials

[David J. Rosen]

David Falk, staff member at SCALE, wrote:

> SCALE is pleased to announce National Literacy Action Week (NLAW) for 2002.
> We are also excited to introduce our new free, on-line NLAW planning
> materials to help campus-based literacy programs design effective advocacy,
> activist and awareness-raising events.
>
> National Literacy Action Week will take place February 1-7, 2002.  This
> date commemorates college students' leadership in the Civil Rights
> Movement's first lunch counter sit-in on February 1, 1960, in Greensboro,
> North Carolina.  The purpose of NLAW is to strengthen college student
> activism, to raise awareness and to make change around literacy-related
> issues.  National Literacy Action Week is SCALE's most prominent and
> effective organizing initiative for energizing literacy activism across the
> country.
>
> SCALE has created the following free, web-based materials to help you plan
> National Literacy Action Week on your campus:
>
>            * Organizing NLAW Events -- includes sections on goal setting,
> planning, dividing up roles, and explaining "how-to-do" a range of
> suggested events.
>
>            * Getting Media Coverage -- offers suggestions on how to spread
> your message broadly through diverse media such as newspapers, radio and
> television.  (Media exposure is important because it multiplies the impact
> of the actions you take, and it is a critical tool for public education and
> awareness-raising.)
>
> In addition, we have written five appendices on activism and
> awareness-raising as well:
>            - Defining Advocacy, Activism, and Awareness Raising
>            - Examples of Advocacy, Activism, and Awareness Raising Activities
>            - Why College Students?  What Impact Can We Really Have?
>            - Notes on Doing Activism
>            - Principles for a Long Campaign
>
> To check out these new materials, visit SCALE at
> http://www.readwriteact.org and click on the NLAW button on your bottom
> left.
>
> Please let us know what you think (at scale at unc.edu), and please tell us
> about the NLAW events you are planning!
>
> David Falk
> Training and Technical Assistance Coordinator
> Student Coalition for Action in Literacy Education (SCALE)
> University of North Carolina at Chapel Hill
> (919) 962-6675 ph       (919) 962-6020 fax
> http://www.readwriteact.org
> dfalk at email.unc.edu

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