[NLA] Discussion: Working effectively with the media

[AWilder106@aol.com]

I agree with Tom on his targeted approach to AELS advertising.  I know a lot 
of construction workers, and as soon as I mention what I do they start 
mentioning people they work with (maybe themselves) whose reading and writing 
aren't so hot.  Yet a lot of them have pick-ups.  Go for car/truck 
advertising mags or Sunday sections, or home building magazines.

Another group is architects, but most of the ones I know seem to have reached 
a professional niche where weak reading/writing skills don't obtrude.  It 
would be interesting though to get a sample.  I can't think where to 
advertise with this group.

Andrea
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