[NLA] Media Efforts: National Literacy Action Week

[David J. Rosen]

NLA Colleagues,

This is National Literacy Action Week (NLAW), an effort sponsored by the
Student Coalition for Action in Literacy Education, SCALE.

On the SCALE Web Pages, [http://www.unc.edu/depts/scale/NLAW2002.html]
NLAW is described this way:

"Throughout SCALE’s history, we have supported the activist initiatives
 of campus-based literacy programs across the country. National Literacy

 Action Week (NLAW) is our most prominent organizing initiative for
 strengthening literacy activism. This year, NLAW is February 1-7, 2002,

 chosen to commemorate the Civil Rights Movement’s first lunch counter
 sit-in on February 1, 1960, in Greensboro, North Carolina.

 NLAW is an orchestrated, nationwide event where campus programs
 simultaneously join together to raise awareness about literacy and
 create change on their campuses and in their communities."

Useful organizing tools, from the Web pages, for NLAW and other literacy
action efforts include:

"- ORGANIZING  NLAW EVENTS
- GETTING  MEDIA  COVERAGE

Appendix 1: Defining Advocacy, Activism, and Awareness Raising
Appendix 2: Examples of Advocacy, Activism, and Awareness Raising
Activities
Appendix 3: Why College Students?  What Impact Can We Really Have?
Appendix 4: Notes on Doing Activism
Appendix 5: Principles for a Long Campaign"


This is a good example of a national effort to raise awareness and
especially one which gets college students involved in adult literacy
efforts.

David J. Rosen
NLA List Moderator (and Chairman of the SCALE Advisory Board)

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