[NLA] How to Work Effectively with the Media

[Catherine King]

Hello Andrea:

Our notes crossed; but "return on investment"
means many things to many people.  My point is
that (1) we cannot assume what we mean by it
is what others mean by it and (2) it has a long
history of meaning purely economic concerns
unconnected with the broader community
meaning we might assign to it, and in fact, opposed
to those meanings.   Education has an economic
base, but if seen in only economic terms, it
becomes a tool for anything but democracy and
development of adults.

Regards,

Catherine King
----- Original Message -----
From: <AWilder106 at aol.com>
To: <nla at lists.literacytent.org>
Sent: Saturday, December 29, 2001 10:50 AM
Subject: Re: [NLA] How to Work Effectively with the Media


> Catherine,
>
> "Return on investment" has an economic (econ 101) root as well as a stock
> market one.  Manure on a field leads to a return on investment.  Literacy
> leads to returns on investment in lower mortality risk, child survival
rates,
> and so on.
>
> This is outside any way that Tom might be using the term.
>
> Andrea
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